Pulse is a productised lineup of single-issue diagnostics. One specific question. One scorecard. One short action brief. Delivered live.
Most enterprise marketing organisations have at least one decision sitting on the desk that nobody wants to make first. A migration with surfaced dependencies. An AI pilot that works in the lab and stalls in production. A breach that exposed something that should not have been stored. A renewal whose business case nobody is willing to underwrite. Pulse exists for that decision. Sixty minutes on a single question, delivered live, against a defined assessment structure.
Each Pulse maps to one specific area of the Value Gravity™ framework, almost always somewhere in the Foundation Layer. The output is a visual scorecard that locates the issue inside the architecture, plus a short written brief with the recommended next move. It is independent, it is evidence-based, and it ends sixty minutes after it begins.
It is not a sales call. There is no implementation pitch waiting in the background, no preferred vendor, no follow-on engagement hidden in the recommendations. The point is to get one question off your desk faster than the alternative.
Every Pulse follows the same four-step shape. The structure is what makes a sixty-minute window productive. The adaptation is what makes it about your stack, not a template.
A short asynchronous brief is exchanged before the session, scoped to the diagnostic. It establishes the specific question, the current evidence, and the stakeholder context. Roughly fifteen minutes of your time.
A structured sixty-minute working session against a defined assessment guide. Run live, video on, with the people who need to be in the room. The framework runs in the background; you stay focused on the question.
A one-page visual scorecard locates the issue inside the Value Gravity™ framework and shows where the foundation is supporting the decision and where it is not. Delivered within two working days.
A short written brief, one to two pages, with the recommended next move. What to address now, what to defer, and whether the question is contained or whether the foundation gaps are wider than this single Pulse can resolve.
Each of these enters through the problem you are already experiencing and reveals where the root cause actually sits. The findings are useful on their own, and they make it visible whether the foundation gap is contained or whether it runs wider.
Your AI pilots work in the lab but not in production. This Pulse maps whether your data architecture, identity model, and governance can actually support what AI requires.
A security event has happened. This Pulse maps your immediate exposure: credential risks, access control gaps, data processing vulnerabilities, and what to address now versus what can wait.
Before something happens. This Pulse assesses how secure your marketing technology stack actually is: access controls, credential management, data processing governance, vendor security posture.
A platform change is on the table or has been decided for you. This Pulse maps the hidden risks: data model portability, integration dependencies, governance assumptions, realistic timelines.
Six additional Pulses run on the same format: sixty minutes, €1,000, scorecard and action brief. They address foundation issues that show up consistently across enterprise marketing organisations.
The actual state of your marketing data: completeness, consistency, decay rates, and whether the governance structures around it cause quality to improve or degrade over time.
Whether your attribution model reflects commercial reality. Data inputs, model assumptions, stakeholder trust, and the gap between dashboard and boardroom belief.
The handoff between marketing and sales: lead routing, SLA integrity, data quality at the handoff point, and whether alignment is structural or aspirational.
How well your organisation resolves customer identity across channels and platforms. Matching logic, data inputs, profile completeness, and the gap between the CDP promise and operational reality.
The overlap, redundancy, and utilisation gaps in your marketing technology stack. Which tools earn their place, which duplicate, and where renewal leverage exists.
Lead and opportunity routing logic across CRM and marketing platforms. Where handoffs break, where data degrades in transit, and where routing assumptions no longer match commercial reality.
A single Pulse is enough when the question is contained. Sometimes it is not. When the action brief shows that the foundation gap runs across data quality, identity, governance, security, and integration at the same time, the right next step is a full diagnostic rather than another Pulse. The Pulse findings feed directly into the Gravity Scan structure when that happens.
A three-week, 28-area diagnostic that reads the entire enterprise marketing foundation against the Value Gravity™ framework. €7,500 fixed. Same independence rules.
Pulse is the entry rung of the offering ladder. It is the right starting point when there is one specific question on the table and an independent read would unblock the next move. If the foundation gap turns out to be wider than a single hour can resolve, the action brief will say so.
Value Gravity™ is the framework. IDADAY International Services is the advisory practice that uses it.