Marketo MCP server, set up for enterprise.
A vendor-neutral practitioner guide to Adobe’s hosted Marketo MCP server: the endpoint, the headers, the dedicated API user, and what actually works with Claude, ChatGPT, and Copilot.
Read →Essays on enterprise marketing architecture, AI readiness, and where value actually accretes. New analysis whenever the field shifts and the Value Gravity™ lens has something useful to say.
AI costs are rising fast and the returns are often unclear. The easy read is that AI is overhyped. The better read: value does not stay where you spend it. It falls. The Value Gravity™ model shows where it lands.
Read the essay →The State of Martech 2026 named "value engineer" as the destination role for marketers, and "context engineer" for marketing operations. Naming a discipline accelerates it. The Value Gravity™ method is one way to actually do the work, in five moves.
Read →A vendor-neutral practitioner guide to Adobe’s hosted Marketo MCP server: the endpoint, the headers, the dedicated API user, and what actually works with Claude, ChatGPT, and Copilot.
Read →The Dutch regulator just punished three lawyers for AI-fabricated case law. Marketing runs the same risk every day without consequence. That gap is the grace period, and it is closing.
Read →A two-decade B2B marketing movement quietly retired. What the rebrand signals about where HubSpot thinks growth is actually coming from in 2026.
Read →Enterprise AI mandates are failing because the foundation beneath the AI layer was never properly built. A structural reading of why adoption will not fix it.
Read →The breach hit where your platform's technical blueprint lives. A practical advisory for CMOs and marketing ops leaders on what to check in the next seven days.
Read →Every Marketo migration is sold as a data problem. The real risk is everything the old platform was quietly holding together: integrations, identity, consent, attribution. A practitioner checklist before you commit.
Read →A field report from Agentforce World Tour Utrecht on what enterprise AI readiness actually looks like when you scratch the demos.
Read →McKinsey's updated playbook shows how to transform with AI. The Value Gravity reading: the transformation half is correct, the durability half is missing.
Read →Shantanu Narayen stepping down raises a bigger structural question about where enterprise software value accumulates in an AI era.
Read →Platform governance is no longer a ticket for the ops team. It is a live item on commercial value, M&A readiness and executive accountability.
Read →No newsletter, no funnels, no marketing automation drips. Just a note when something new is up here. Unsubscribe in one click.
Value Gravity™ is the framework. IDADAY International Services is the advisory practice that uses it.