A 60-minute independent diagnostic of your data foundation for Marketo Engage, Adobe Journey Optimizer, Real-Time CDP, and the AI capabilities Adobe is shipping in 2026. One scorecard. One priority action brief. Delivered personally by Arjen Segers.
Every enterprise marketing organisation has an AI mandate in 2026. Marketo Engage AI innovations, Adobe AI agents in Experience Platform, AJO B2B intelligent orchestration, the announcements keep coming. Most teams are discovering that the mandate is not the hard part. Pilots launch, demos impress, then production stalls.
The reason is rarely the AI itself. It is what sits underneath it: data architecture that was never designed for machine consumption, identity models that fragment across systems, and governance that was built for reporting, not for the real-time CDP data quality that agentic marketing AI actually requires.
The Pulse diagnostic maps the structure of your AI readiness problem across three layers: what you see at the surface, what is making it worse at the orchestration layer, and where the real issue actually lives in your foundation.
Personalisation models underperform. Predictive scoring feels unreliable. Generative campaigns produce noise, not relevance. The team keeps asking for "better data" but nobody can define what that means.
Siloed tools, inconsistent taxonomies, manual data preparation. Each AI initiative requires its own data pipeline because there is no shared foundation to build on.
Your data architecture, identity model, and governance framework predate the AI mandate. They were designed for batch reporting and campaign execution—not for the real-time, high-quality data feeds that AI capabilities require.
The Pulse is a structured 60-minute diagnostic session with a senior MarTech architect. It is not a sales conversation. You get an honest, independent assessment of where your data foundation stands relative to what your AI ambitions require.
A focused questionnaire (15 minutes) that maps your current stack, active AI initiatives, and the specific questions you need answered. This ensures the 60 minutes are spent on diagnosis, not discovery.
60 minutes with Arjen Segers. Structured assessment across data architecture, identity resolution, governance maturity, and orchestration readiness. Scored against defined criteria for AI-readiness at each layer.
A visual one-page assessment showing where your foundation is strong, where it has gaps, and how those gaps map to your specific AI use cases. Clear enough to share with leadership.
A short document (2-3 pages) identifying the top 3-5 foundation issues to address, in recommended sequence, with an honest assessment of complexity and dependencies. No vendor recommendations. No implementation proposal.
Leadership has committed to Adobe AI, Marketo Engage AI, or another agentic marketing roadmap but nobody has independently assessed whether the data foundation can deliver on that commitment.
Proof-of-concepts showed promise but production deployment keeps stalling. The team suspects AI data quality issues but cannot pinpoint where or why.
A CDP, AI platform, or data infrastructure investment is on the table. You need independent validation whether the current foundation can support it before the contract is signed.
An incoming CMO or VP Marketing Ops needs an independent read on what the current data foundation can and cannot support, without the filter of the team that built it.
A security event or compliance review has raised questions about data governance. AI readiness and data governance share the same foundation—assess both at once.
You need an independent, structured assessment to support a business case for data infrastructure investment. The scorecard provides the evidence; the action brief provides the narrative.
The session and deliverables are useful on their own. Many organisations use the scorecard and action brief to guide their own next steps. For those who want a deeper assessment, the natural follow-on is either a specialised Pulse diagnostic (focused on the specific gap the session identified) or the full Gravity Scan—a three-week, 28-area assessment of your entire marketing technology foundation.
If you are launching into an AI initiative and need to know whether your data architecture, identity model, and governance are ready to support it, this is the right diagnostic. Independent assessment. Delivered by Arjen Segers personally. The findings are yours regardless of what you do next.
Questions about whether a Pulse is the right engagement? Read about Gravity Scan, our full three-week diagnostic. Or reach out directly.
Value Gravity™ is the framework. IDADAY International Services is the advisory practice that uses it.