Gravity Scan reads an enterprise marketing stack against the Value Gravity™ framework. Fixed scope. Fixed price. Findings are yours.
Most enterprise MarTech decisions are made with incomplete information. A vendor has been positioning for months. An internal group has a preferred answer. A consultancy has a proposal in the drawer. Somewhere underneath it all is the actual shape of your stack, and the specific places where value is either compounding or leaking away. Gravity Scan is designed to surface that shape quickly, so the decision that follows rests on architecture rather than on narrative.
The work uses the Value Gravity™ model as its lens. Every assessment area maps to one of the three layers of the framework, which means the output is not a generic maturity score. It is a map of where value is accumulating, where it is leaking, and which layer is doing the work your commercial story already assumes it is doing.
It is a diagnostic, not a proposal. Gravity Scan does not come with an implementation pitch, a preferred vendor, or a follow-on engagement hiding behind the findings. The point is to get you to a better decision. What you do with that decision is your business.
Each area is scored on evidence, not on opinion. The scoring uses a five-point maturity scale and is triangulated across the commercial interview, the technical interview, and a review of artefacts you already have, such as architecture diagrams, data models, vendor contracts, and measurement definitions. The distribution of scores across the three layers is where the diagnostic lives.
Content engines, chat interfaces, personalisation, creative generation, and the AI-powered surfaces that define what your customers and prospects actually see. The layer that commoditises fastest.
Decisioning, journey routing, lead management, campaign execution, agentic workflows, and human-in-the-loop design. The bridge layer, where AI output either becomes governed enterprise action or evaporates.
Data model, identity, consent, governance, integration fabric, CRM and CDP posture, and the measurement infrastructure sitting underneath it all. Slow to build, expensive to change, and where economic value compounds.
The engagement runs on a three-week cycle that starts the day the scope is signed. Every Gravity Scan follows the same shape, which is part of how the price stays fixed and the findings stay sharp.
An intake questionnaire maps the current stack, the decision context, and the artefacts available for review. Two structured interviews follow: one commercial, one technical, seventy-five minutes each, against a defined assessment guide.
Each of the 28 areas is scored against the Value Gravity™ framework. Patterns of misalignment between the commercial story and the technical reality are mapped. The draft assessment report takes shape.
An eight to twelve page assessment report is delivered, followed by a sixty-minute findings session with the stakeholder group of your choice. The report is yours to keep, yours to share, and yours to use however the decision requires.
Gravity Scan is a productised diagnostic on purpose. The rules below are not polite language on a services page. They are what keeps the findings useful.
The engagement ends at the findings presentation. There is no downstream build proposal waiting in the background to colour the recommendations.
Value Gravity™ has no commercial stake in which platforms you choose, which vendors you renew with, or which implementation partner you engage.
You keep full ownership of the assessment document and are free to share it, build on it, or use it as input to a procurement process. No redaction required.
Delivered personally by Arjen Segers. No handoffs, no junior team, no subcontracted interviews. The person who designs the read is the person who presents it.
If you are in front of a platform migration, a contract renewal, an AI investment case, a carve-out, or a transformation brief, and you want an independent read before the decision is made, this is the right engagement.
Not sure if the question is wide enough for a full Scan? Start with a Pulse diagnostic. Sixty minutes, one question, one thousand euros. If the foundation gap turns out to be wider, the Pulse action brief will say so.
Value Gravity™ is the framework. IDADAY International Services is the advisory practice that uses it.