Pulse Diagnostic

Breach Response

The Adobe breach happened. Your systems were exposed. This diagnostic maps what that means for your data, your access controls, and your vendor governance—and what to do now.

You book this before the breach, not after.

The Adobe breach is public knowledge. That data is now in circulation. But the real question is not what was exposed—it is whether your organisation had the controls in place to prevent it, and whether you will have them in place to prevent the next one. Most organisations discover that their credential hygiene, access controls, and vendor governance have significant gaps. The breach is the symptom. The real exposure is in your foundation controls.

01 What the diagnostic reveals

From incident to root cause

WHAT YOU SEE

Adobe data was exposed. Your team was using it.

The breach is public. Your MarTech stack may have included Adobe tools. Credentials, accounts, or data may have been compromised. Your security and compliance teams want answers—now.

WHAT MAKES IT WORSE

Access and secrets are scattered across the organisation

Adobe credentials live in multiple places—shared inboxes, password managers, hardcoded in scripts, managed by contractors. You cannot quickly answer the question: who had access, and what have they accessed since the breach?

WHERE IT ACTUALLY LIVES

Your credential and vendor governance framework is incomplete

Your organisation has no authoritative, real-time view of who has access to which vendor systems, where secrets are stored, or which third-party integrations are active. This was manageable when your MarTech stack was small. It becomes critical risk when vendors are compromised.

The Pulse diagnostic maps your specific exposure from the Adobe breach, assesses the strength of your foundational controls, and identifies the most urgent remediation steps you need to take first.

02 What is included

One session. Four deliverables. Clarity in a crisis.

The Breach Response Pulse is a structured 60-minute diagnostic session with a senior MarTech architect. It cuts through the noise, maps your specific exposure, and tells you what actions to prioritise in the next 48 hours, next two weeks, and beyond.

Before

Pre-session intake

A targeted questionnaire (15 minutes) mapping your Adobe footprint, integration points, current credential management practices, and vendor governance baseline. This ensures the 60 minutes are spent on diagnosis, not background research.

During

Diagnostic session

60 minutes with Arjen Segers. Structured assessment of credential exposure, access control gaps, data processing risks from the breach, vendor governance maturity, and the strength of your MarTech security foundation at each critical layer.

After

Exposure assessment

A one-page visual showing where your organisation is exposed as a result of the breach, which systems and data are at highest risk, and the severity of each exposure relative to your specific MarTech environment.

After

Immediate action brief

A short document (2-3 pages) with prioritised steps to take now, what can wait until next week, and what requires deeper investigation beyond this session. Told as a narrative, not a checklist, so your team understands the why behind each action.

03 Most relevant when

Situations where this Pulse is most immediately useful

Adobe tools in active use

Your team uses Adobe Experience Manager, Adobe Analytics, Adobe Marketo, or other Adobe products. You need immediate clarity on exposure and what to do.

Vendor governance audit requested

Your security team or board has asked for an emergency assessment of third-party access and credential management. This diagnostic provides the structured baseline.

Credential management is manual or fragmented

You cannot quickly answer who has access to which vendor systems. This session exposes that gap and tells you how to fix it first.

Integration chaos at scale

Your MarTech stack has multiple vendor connections. You cannot easily trace where credentials are stored or which integrations are active and need rotation.

Compliance or audit pressure

An audit, compliance review, or regulatory request has forced the issue. You need an independent assessment of your vendor security posture as part of your response.

Dry run before the next breach

You know the Adobe breach is not the last one. You want to understand your vulnerabilities and strengthen your controls before the next incident happens.

How this diagnostic was built

Developed with an active Data Protection Officer from Dutch healthcare

The breach response assessment framework was co-designed with a practising Data Protection Officer from a Dutch healthcare organisation—the highest-risk GDPR sector in the Netherlands. The diagnostic structure, risk prioritisation logic, and remediation sequencing reflect current regulatory practice in active breach scenarios, not theoretical compliance checklists.

The diagnostic session itself is delivered by Arjen Segers (IDADAY). The DPO collaboration ensures the framework meets the standard applied in the most regulated environments in the EU.

04 What typically follows

Immediate action, then structural change

Most organisations use the exposure assessment and action brief to guide immediate response (next 48 hours and next two weeks). For those who want to address the root cause—building a durable vendor governance and credential management framework—the natural follow-on is either a specialised Pulse diagnostic focused on credential and access control architecture, or the full Gravity Scan—a three-week, 28-area assessment of your entire MarTech security and governance foundation.

Full diagnostic
Gravity Scan
EUR 7,500 · 3 weeks
* What breach diagnostics typically surface

Patterns from recent breach response assessments

When a breach happens upstream, the first question is never "was our platform breached". It is "what did we have that they could have touched". The patterns that recur: credentials and API keys scattered across three or four integration tools that nobody owns, vendor access that should have been revoked twelve months ago but was never offboarded, and consent or preference data held in places the DPA does not cover. The diagnostic does not replace your legal response. It tells you what to look for before legal asks.

Patterns anonymised from recent engagements. Framework co-designed with an active DPO from Dutch healthcare.

What it costs

EUR 1,000. Flat fee. One 60-minute diagnostic session, one written scorecard, one priority action brief you can take to your leadership. Delivered personally by Arjen Segers. No subcontractors, no junior analysts, no platform lock-in.

The breach is already public. Your response starts now.

Independent assessment with an active DPO-designed framework. You get clarity on exposure and a prioritised action plan regardless of what you do next.

See all Pulse diagnostics

You book this before the breach, not after.

Book a diagnostic

Breach Response · EUR 1,000 · 60 minutes